beqom
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Head of Sales Development
Naoufal Fillali
Naoufal Fillali is a marketing and business development professional with experience in merchandising, brand activation, and digital marketing. He has held marketing roles at AkzoNobel and Vivo Energy, managing campaigns, partnerships, and retail strategies. Now at beqom, he applies his expertise to drive growth and engagement. Naoufal holds a Master’s in Corporate Communication from NEOMA Business School.
Areas of expertise
Marketing, Sales, Compensation Management Systems, Human Resources Systems, Business Development
Education
Master spécialisé, Communication d'entreprise, NEOMA Business School; Ecole nationale de commerce et de Gestion de Casablanca
Articles by Naoufal Fillali
Learn from the Best: 2025 HR Technology and Compensation Management Top Events
Strategic Workforce Analytics: Benefits, Applications, and Future Trends
HRIS Integration vs. Best-of-Breed Solutions: Why Specialized Software Might Be the Smarter Choice
The Time to Prepare is Now: EU Pay Transparency Directive Takes Hold in 2026
10 Proven Practices for Building a Strong Corporate Culture
Goal Management: Strategies for Success
Maximizing Effectiveness with Pay for Performance
Complying With the SEC Pay vs. Performance Disclosure Rules
Learn from the Best: 2024 Compensation and Performance Management Top Events
8 Steps to Sustainable Pay Equity & Top Performance: Part 1, Analyze and Plan
The Power of AI for Compensation Management: How it Can Improve Employee Retention and Productivity
The Benefits of a People-Focused Approach to Performance Management
Fooling Around with Compensation Speak, Again
6 Ways HR Systems Can Support Women’s Equality
Honoring Women: Dealing with Pay Equity in 2024
Goals With a Greater Purpose
Learn from the Best: 2023 Compensation and Performance Management Top Events
7 Ways to Improve Your Company’s Diversity, Equity, and Inclusion Strategy
Changing Employee Expectations – How Can You Know What Your Employees Really Want?
3 Simple Ways to Improve Employee Engagement Right Now
Are We Transparent Yet? Keeping Up With Pay Transparency
6 Questions to Ask About Your Diversity, Equity, and Inclusion Strategy
Creative Compensation: 8 Innovative Strategies for Inflationary Times
Managing Compensation in a VUCA World
3 Ways Technology Can Enable Personalized Rewards
Compensation Trends: Diversity, Equity, and Inclusion
Using Rewards to Drive Corporate Social Responsibility
Should You Be Looking at Best-of-Breed Compensation Software?
Making Employees Happy through Recognition
SOX in the UK – What Does It Mean for Compensation?
Love and Kindness in the Workplace
How Technology Helps Compensation Planning
Top 3 Compensation Goals for This Year
Understanding Sales Incentive Compensation
Understanding Long-Term Incentives
Understanding Bonus Plans
A Complete Guide to Compensation Reviews
Understanding Compensation Planning
In Compensation Management, Simple Human Error Can Cost Your Business Millions
The Secret to Managing Compensation, Your Way
Making Employees Happy: The Importance (and Limitations) of Money
4 Reasons Why Managing Global Compensation Is So Complex
Can Rewards Help Build an Ethical Culture?
Adapting to the New Normal: Why Agile Compensation Management Matters More Than Ever
Three Must-Have Compensation Management Capabilities to Support Remote Work
![What Enterprise Employees Really Think About the Gender Pay Gap [Infographic]](https://images.prismic.io/beqom-com/ZihA9PPdc1huKt8s_what-enterprise-employees-really-think-about-the-gender-pay-gap-infographic.png?auto=compress,format&w=578&h=303.45&q=30&fit=crop&crop=faces)
