Breitling success story

Enabling Breitling’s commitment to fair pay and equity

Founded in 1884, Breitling is one of the world’s oldest and most respected luxury watchmakers, known for precision engineering and Swiss craftsmanship. Beyond its timepieces, Breitling has embraced a modern workplace philosophy centered around fair pay, pay equity, and transparency. This dedication to equitable practices aligns with their mission to cultivate a strong company culture and ensure every employee feels valued and fairly compensated.

In 2023, Breitling received the prestigious Universal Fair Pay Analyst Certificate from the Fair Pay Innovation Lab (FPI), becoming the first watch company to earn such global recognition, with an adjusted gender pay gap of less than 1%. In 2025, FPI granted Breitling the Universal Fair Pay Developer Certificate, confirming that the company maintains an adjusted gender pay gap below 1% and is actively implementing targeted measures to promote pay equity. Breitling is applying this rigorous approach across its 1,956 employees in 19 markets worldwide.

Challenge

Meeting global fair pay standards across diverse markets

As a multinational company with a significant global footprint, Breitling faced a growing need to ensure equitable pay across all regions, driven by both internal values and external pressures. Emerging pay equity and transparency legislation in Switzerland and the European Union placed additional urgency on the initiative, as these laws would soon require businesses to report pay data and comply with fair pay standards.

Breitling’s challenge extended beyond legal compliance, however. They were committed to embedding fair pay practices as part of their corporate identity and to set a standard in the luxury industry. As they began to consider the path forward, they recognized the complexity of harmonizing pay standards across diverse markets, each with its own compensation practices. Addressing these variables across multiple locations required a solution capable of handling the nuances of a truly global fair pay initiative.

Solution

Implementing PayAnalytics by beqom to drive pay equity transformation

In early 2023, Breitling partnered with PayAnalytics (now part of beqom) to tackle the intricacies of a global pay equity analysis. The implementation began in March, with most of the initial project completed by July. PayAnalytics by beqom provided Breitling with the tools and guidance to execute a thorough, data-driven analysis, enabling them to confidently assess and address pay disparities across various regions.

Throughout the project, Breitling’s team gained valuable insights and skills, building in-house expertise to sustain their fair pay efforts independently. 

Benefits

Measurable impact and recognition as a fair pay leader

The implementation of PayAnalytics by beqom has resulted in significant benefits for Breitling, positioning them as a leader in fair pay within the luxury watch industry. Key outcomes include:

• Improved pay transparency and trust: Breitling’s commitment to pay equity fosters a culture of transparency, reinforcing trust between employees and leadership.
• Compliance with international regulations: Breitling can confidently meet current and emerging fair pay and transparency requirements in Switzerland, the EU, and beyond.
• Enhanced internal expertise: Breitling’s team gained valuable skills and knowledge through the project, empowering them to conduct future analyses independently.
• Recognition as a fair pay leader: Receiving the FPI “Universal Fair Pay Developer” certification has elevated Breitling’s reputation as a forward-thinking, equitable employer.

These results underscore Breitling’s dedication to building an inclusive, transparent workplace where employees feel valued and fairly compensated. As Breitling continues its journey with PayAnalytics by beqom, they are well-positioned to lead by example in the luxury industry and beyond.